When it comes to sustainability, many earth-friendly brands
reach an insurmountable hurdle—packaging. The CBD industry is particularly
challenged by this conundrum –while quality CBD might be grown and harvested with
sustainability in mind– packaging with purpose can be cost prohibitive, complicated and
may compromise the efficacy and quality of the product.
“Moon Mother Hemp has always been a purpose-driven company, and we utilize our
brand to make a positive impact in the world. Our commitment to solving the puzzle of
environmentally friendly packaging is a natural extension of our commitment to creating
a quality choice for our customers—from seed to sale.
When we examined our supply chain, we knew we could take our environmental impact
to the next level with our packaging. The pandemic gave us the opportunity to research
and conceive of a packaging program is on the cutting edge of the beauty and wellness
industry. Although our initial investment is greater, we are confident that the result will
be meaningful to our new and existing customers who recognize that every choice they
make has an impact on themselves and the planet. — Jessica Bates: Founder & CEO of
Moon Mother Hemp
These moves towards a greener practice come as a study published last year found
that more than half of consumers (54 per cent) consider sustainability to be a factor
when buying beauty products. The poll of 2,000 adults found that 56 per cent of people
believe recyclable packaging is important and 44 per cent want to purchase beauty
products which are cruelty-free.
Founder Jessica Bates puts it this way. “When it comes to the planet, we will never rest
when it comes to sustainable choices and innovation. At Moon Mother Hemp we lean
into this challenge rather than look for a work around and are always willing to share our
knowledge with other companies. We have always found that good choices for the
Earth yield strong revenue results and a loyal customer base. Its’ a win/win for all of us.”
About Moon Mother Hemp: Moon Mother Hemp Company is a woman-owned
business and Official Partner of 1% for the Planet with a passion for environmentally
responsible farming and clean, safe, hemp based natural products. We are committed
to providing the highest quality and purest CBD wellness products possible that are
Leaping Bunny Certified. Our full spectrum hemp oil supplements and botanicals are
gluten free and made from USDA-certified organic hemp, grown on our farm in Boulder,
Colorado. Every ingredient we use is organic and carefully selected to support healing
and wellbeing for body and mind. Product quality is insured by overseeing each stage of
growth and production from seed to sale.